DID you know?

Our first Australian store was opened in August 1977. 

Today 7-Eleven Stores Pty. Ltd. operates approximately 680 stores in Queensland, New South Wales, Victoria, the Australian Capital Territory, and Western Australia.

7-Eleven Fuel App

7-Eleven Fuel App

The award winning 7-Eleven Fuel App is just one example of digital innovation here at 7-Eleven. The Fuel App was a world first when it launched in 2016, and has been popular with our customers who have downloaded the app over 1.6 million times.

The Fuel App allows us to engage with our customers when, where and how they want us to engage with them – which has led to awards and accolades both in Australia and overseas.

From our innovation, digital, and marketing teams who created and manage the app with our supplier partners, to the thousands of store team members and their leaders who promote the app to customers – our entire team has played a role in making the 7-Eleven Fuel App a winner.

We’re excited about what’s coming next in digital innovation for our business, but in the meantime, click on the video above to hear more from our team about their role in the 7-Eleven Fuel App’s success!

7-Eleven Coolum Beach now open

7-Eleven Coolum Beach now open

How 7-Eleven's CMO is responding to digital-fuelled customer convenience

How 7-Eleven's CMO is responding to digital-fuelled customer convenience