In an Australian first, 7-Eleven Australia has launched a cashless and cardless concept convenience store in Melbourne’s inner suburb of Richmond where customers use their smartphones to complete their transactions.
7-Eleven trials catering offer
7-Eleven’s new catering trial allows customers to order online a range of catering platters including sandwiches, wraps and sushi, and collect the next day at seven selected Melbourne stores. The platters are a delicious, great value option for customers looking to conveniently feed a crowd.
Stephen Eyears, 7-Eleven’s Head of Strategy, Innovation and Business Development says the convenience industry continues to evolve, and continually trialling new offer options is key to long term success.
“The rate of change in the convenience industry is getting faster every day. You’ve got to be extraordinary not just good in what you offer to stand out from your competitors, committing to investing in innovation is key to making that possible. We’re of course working together across the business including with our franchise partners and store based teams on our plan for the next 12-18 months. However we want to try and explore what convenience might mean to our customers in 10 years and beyond. Trialling new offers, such as catering, will help us make informed choices about where the big opportunities are in the longer term,” Mr Eyears said.
“Our customers are always looking for ways to save time in their day, and get great value, quality options for food on the go. While we have a great range of delicious sushi and sandwiches already available for our customers, they are less convenient for those looking to feed a crowd. Whether a customer needs to cater for a board room lunch, training day, or quickly and conveniently arrange food for a family gathering, this service can fill that gap,” Mr Eyears said.
Stores in Exhibition Street, Collingwood, Prahran, Richmond, Chadstone, Altona West and Roxburgh Park are participating in the trial. Customers simply place their order at www.catering.7eleven.com.au before 8am and their order will be ready to collect at their selected trial store the next day. For weekend collections, customers need to place the order by 8am Friday.
The platters include:
Classic favourites $30 – 24 pieces of some of the brand’s most popular classic sandwiches
egg, lettuce and mayo
ham cheese and tomato
chicken and lettuce
Wraps platter $35 – 20 pieces of a mix of 7-Eleven wraps
Chicken Caesar Wrap
Falafel and hommus
Club sandwich platter $35 – 20 piece platter of sandwiches
Chicken super club
Sushi platters in two sizes $15 20 piece platter, $30 40 piece platter
The nature of what consumers are looking for from convenience is continually evolving, and the pace of that change is only getting quicker. We’re looking at ways we can provide what customers want, when and where it suits them. We’re trialling and exploring a range of digital interactions including online ordering, digital payments and mobile check out, and we’re excited to see what we learn from our trials.